The soul of any community lies in its folk art. Here in Bengal, centuries-old folk art of Kantha making has received the geographical indication (GI) for its uniqueness. Nowadays, traditional hand embroidery has grown in more popularity than machine embroidery. The cost of the finished product depends upon many factors such as the intricacy of work, quality of threads, length and breadth of the covered (embroidered) areas and, last but not the least, the wages paid to the artisans. SOUL OF BENGAL always tries to unfold this rich tradition of artisanship of West Bengal.